UX & UI

For this project, I redesigned the Toronto Cupcake website to improve its usability, branding, and overall user experience. The assignment focused on user-centered design, requiring in-depth research, competitor analysis, user personas, wireframing, and prototyping. My goal was to create a more intuitive, visually appealing, and engaging website while maintaining a seamless shopping experience.

In the UX phase, I conducted usability testing, created a sitemap, and developed wireframes to establish a solid foundation for the redesign. Moving into the UI phase, I first created a style guide to define the typography, colors, and grid system. Then, I designed a high-fidelity prototype in Figma, incorporating interactive elements and animations to enhance the user experience. As part of the rebranding, I also designed a quick new logo to better fit the updated look and feel of the website. Finally, I implemented the homepage in WordPress using Elementor, ensuring responsiveness across all devices.