Uniqe brand touch point
The unique brand touchpoint utilizes guerrilla marketing tactics to disrupt the daily commute and transform public spaces into an interactive search for a companion.
The guerrilla marketing element uses animal footprints placed in public spaces to guide people toward adoptable pets. By following the pawprints, passersby are led to a poster with a QR code that reveals the story of the specific animal whose tracks they followed. This unexpected interaction creates curiosity, emotional connection, and a memorable introduction to adoption.”
Project report
Explore my work process and design choices in the design report for this project