Strategic Design 1

For my logo design project for Gnarly, I was tasked with creating a brand identity for a boutique surf shop specializing in custom surfboards, located in Byron Bay, Australia. The focus was on sustainability, craftsmanship, and a connection to the local surf culture. My design decisions were influenced by these values, with an emphasis on the wave as a symbol of surfing and the natural world. I chose to incorporate a wooden texture within the wave to reflect the client’s commitment to quality craftsmanship and environmentally conscious practices. The tagline «Crafted by Nature, Shaped with Care» reinforces the brand’s dedication to sustainability and high-quality craftsmanship. The typography I selected, Raleway Extra Light, was customized to have a hand-drawn feel, complementing the icon by providing a clean and modern aesthetic. This choice aligns with the brand’s high-quality and stylish nature. My design approach aimed to evoke a sense of sophistication and simplicity, while maintaining a playful and approachable tone. The final result is a logo that communicates both the heritage of surf culture and the brand’s focus on sustainability, encapsulating the essence of Gnarly.