SKÅN (skaan.no) wanted an updated template for their product pages. The goal was to preserve their existing visual identity, fonts, colors, and clean minimalist style, while creating a new flow that highlights the brand’s exclusive character.
Instead of a classic e-commerce layout, I worked with an approach based on content-based selling: luxury products are sold through emotions, stories, and rituals. The product pages were therefore designed with large imagery, spacious layouts, ingredient icons, and a strong focus on storytelling. This transforms the shopping experience into a guided journey rather than a standard “add to cart” flow.
In collaboration with Adventor, I was responsible for designing the product pages in Figma, including the development of graphic elements. The website was developed by Frode at Adventor, who handled the technical implementation.