Starlight Picnic
This project was about creating the brand identity and digital presence for a fictional event called Starlight Picnic, a cozy evening under the stars featuring live music, handcrafted picnic baskets, and a magical atmosphere. The task included developing a logo, social media strategy, and an interactive two-page mobile site (information and booking).
My design choices focused on balancing elegance with warmth and playfulness. I used a starry night theme with golden-yellow highlights to convey magic and intimacy, while clean typography and simple layouts ensured readability and usability. Social media content and visuals were tailored for Instagram and TikTok to connect with the target audience in ways that felt both aspirational and authentic. The prototype in Figma emphasized clarity in navigation and a seamless booking flow, keeping the user journey intuitive and engaging.
