Lekeri

Lekeri is a Norwegian online toy store created to feel playful and joyful, while still appealing to the adults who are actually doing the shopping for their children or looking for gifts. I developed a warm and approachable visual identity built around soft, organic forms, a friendly custom wordmark and a flexible icon system. The icon can be used both in its simplest form and with added personality as a small brand mascot, creating room for a more playful expression across different touchpoints.