Sagene Allmennklinikk is a local general medical clinic with a focus on trust, care and accessibility. The goal for this project was to create a visual identity that feels professional and reliable, while still being warm, approachable and rooted in the local community.
The logo concept is built around a custom symbol that combines the letter S for Sagene with a subtle stethoscope-inspired form. The icon also represents a point of connection — a place where patients are met, seen and cared for. Soft, rounded shapes were used to create a calm and welcoming expression, while the typography and colour palette give the identity a clean and modern look.
The final visual direction includes a fresh colour palette, logo system, typography and mockups showing how the identity can work across different touchpoints, such as signage, reception interiors and medical uniforms. Together, these elements create a cohesive brand identity that reflects Sagene Allmennklinikk as a safe, local and human-centered clinic.
