Strategic Design 2

This campaign takes inspiration from the historic wine windows of Florence. Imagine a large, elegant billboard placed on a busy Florentine street. At its center is a tea window, echoing the city’s traditional wine windows, where passersby can knock and receive a complimentary sample of Foglia tea served in a refined cup. The rest of the billboard remains minimal and sophisticated, ensuring that all attention is drawn to the tea window. This concept creates a direct link to Italian culture while seamlessly reflecting Foglia’s visual identity.

The experience sparks curiosity and buzz: people love receiving something free, especially when it’s presented in such a stylish and unexpected way. It offers a sensory moment of taste, scent, and design, perfectly on brand for Foglia. It’s also highly shareable. Visitors will naturally photograph and film the interaction, spreading the experience across social media and generating organic PR